News Jacking For Press Release

1. Be Newsworthy – Find Your Angle: Data, Newsjacking or Emotional

As you’ll be pitching to journalists, create a news release with that in mind.

Here’s how to give journalists what they want:

Exclusive Data or Research

Journalists love anything exclusive. They also happen to Press Release Services love data. Giving them exclusive data in a media release is a good way of offering both.

Newsjacking

While you may not be able to provide journalists with your own breaking news event every time, you can use a content marketing process called newsjacking.

Simply put, newsjacking is the process of injecting your Best Press Release Service brand into a current news story to make it more relevant and eye-catching. For example, if something is viral on social media platforms like Twitter, tying your news release to it is a smart way to get traction.

Dmitry

Dmitry's take

Aligning your pitches to developing trends in your industry is a good way to make them more attractive.

One easy way to spot these trends is to see what top journalists in your industry are writing about. Just search for your keyword on JRO to see a list of target Best Press Release Distribution journalists and their recent articles.

When you use these trends in your pitch while still creating evergreen content, they will rarely be rejected.

Implement this tactic right now with our software.

Emotional Connection

Stories with an emotional connection Free Press Release Submission Sites resonate better with a target audience and lead to more social traction.

If you can get people emotionally invested Press Release Submission Sites in your brand, chances are your audience might be willing to give it a shot.

2. Write Your Press Release Headline

Your press release headline is the first thing anyone’s going to see, so you have to make sure it’s perfect.

The goal of your press release headline should be to Press Release Writing Service get in, impress the journalist, and get out.

The three core tenets of writing a press release headline are:

Use action verbs

Be direct

Be comprehensive

If you’re still struggling with your headline, you could always try a headline analyzer to give you an idea of where you stand.

3. Write your lead

Your lead is the first paragraph in your press release.

Usually consisting of 35 to 45 words, it summarizes the most critical parts of your press release.

This first paragraph has to answer the “5 Ws” as concisely as possible.

Who: Who’s involved in the news story? Which person or company is involved?

What: What’s happening? What’s it about?

When: When did this story or event happen? When is it going to happen?

Where: Where did this story or event take place?

Why: Why is this information relevant to a reader of these media outlets?

4. Write Your Body Paragraphs

The goal of the body is to describe all the relevant details of the story and your brand’s involvement in it. The key word here is relevant. 

Every great press release uses the inverted pyramid Video Press Release formula to do this:

You include the most pertinent details right at the top and then get into the less vital aspects as you go on.

5. Include Useful Quotes

Including quotes is a good way to boost the credibility and personality of your press release to a reader. However, always ensure that your quote is relevant in the context of the article.

6. Write Your Boilerplate

Your boilerplate is a standardized copy of what your organization is and stands for. When you write a boilerplate, you are essentially condensing facts, business Free Press Release Sites aspirations and marketing goals – all into one short paragraph. 

You can even include your company logo here if you want to.

For a more in-depth look at how to write the perfect boilerplate, click here.

7. Put Media Contact Details

You need to include your media contact information for reporters to get in touch with you. Include your email id and phone number to give them a point of contact when they want to reach out to you.

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